1. Electronic commerce or e-commerce is the process of buying, selling, transferring or exchanging product or service via computer networks which is include the Internet. In other words, e-commerce is internet based relationship between customers and vendor. There are three e-commerce that I choose which are Zalora, Lazada and Ali Express. Zalora and Lazada running the business to consumer (B2C) while Ali Express is business to business (B2B).
ZALORA
-
Business to Consumer (B2C)
Zalora
is doing Business to Consumer (B2C) because its business or transactions
conducted directly between a company and consumers who are the-end users of its
products or services. This e-commerce refers to between the business and an
individual consumer. Zalora is doing this B2C sales must maintain good
relations with their customers to ensure they come back to purchase the goods.
Business that rely on B2C must make the consumer have a good emotional response
to the marketing. B2C companies are continuing to an eye growing market such as
mobile computing. B2C companies have been shifting attention to mobile users
capitalizing on the popular technology.
LAZADA
-Business
to Consumer (B2C)
Lazada
is also doing Business to Consumer (B2C) because its business or transactions
conducted directly between a company and consumers too who are the-end users of
its products or services. Lazada is doing this B2C sales must maintain good
relations with their customers to ensure they come back to purchase the goods.
Business that rely on B2C must make the consumer have an emotional response to
marketing. B2C companies are continuing to an eye growing market such as mobile
computing. B2C companies have been shifting attention to mobile users
capitalizing on the popular technology.
ALI
EXPRESS
-Business
to Business (B2B)
Ali
Express is doing the Business to Business (B2B) because its type of transaction
that exists between businesses such as one involving a manufacturer and wholesaler
or a wholesaler and retailer. It is conducted between the companies rather than
between the company and the individual consumers. They exchanged electronic
documents in support of the purchasing of goods and services. Used for contract
manufacturing, customs declarations, global trade compliance, order management
and supply chain logistics. Ali Express can improve communications among
partners and enhance the purchasing experience from business to business.
2. COMPARE
AND CONTRAST
E-Commerce
|
ZALORA (B2C)
|
LAZADA (B2C)
|
ALI EXPRESS
(B2B)
|
Profiling and
personalization
|
The main
function is to gather and store the data, behavior and consumer choice when
access websites. When consumers visit Zalora webpages, the servers will
automatically record information that includes user computers’s IP address,
feedback, browser type and webpage that visit before in Zalora. We also can review the item that we already
but before.
|
The main
function is to gather and store the data, behavior and consumer choice when
access websites. We can see our own personal information after register to
Lazada. We also can manage our own account personal information such as
changing the address, username, email and password. We also can review the
item that we already but before.
|
The main
function is to gather and store the data, behavior and consumer choice when
access websites. These profiles used to recognize the customer as an
individual user in order to create a one to one marketing strategy. We manage
to see the orders that made and get the coupons after registering an account.
|
Access and
security
|
The consumer
need to register an account and the people have it they need a username and
password. Consumers also can log in by Facebook account. Besides, Zalora
provide security system by Norton secured which is secure payment with
SSL-Encryption and data protection. It’s also certificate by Payment Card
Industry Data Security Standard (PCI DSS) which give protection to cardholder
and encrypted network.
|
The consumer
also need to register an account and the people have it they need a username
and password. Consumers also can log in to Facebook account or using Gmail
account.
|
The consumer
need to register an account first and they have to need username and
password. They also can log in to yahoo or gmail account.
|
Search
management
|
It is to help
consumer to find specific product or service they want such as clothes,
jewelry or bags. Zalora websites can be acquired from search engine like
Google, Yahoo and Bing which customer can easily to online shopping by
surfing the Internet. It also comes with filters for consumer to choose the
specific product like color or prices.
|
It is help
consumer to find the specific product or service they like to buy such as clothes,
bags, shoes and so on. We can search everything the items that we want to
purchase. Lazada provided the major categories of the item on the top of
website to their customer. This system make the us directly search the item
we want and place order easily. It also saving our time instead if searching
every product one by one.
|
It is
efficient and effective search processes provide a top e-commerce website
capabilities that helps customers to find the specific product or service
they want to evaluate or buy. AliExpress provided the major categories of the
items beside of website which is easier to customers to search the product
that want to place order. It is flexible to the consumer.
|
Content
management
|
Content
management really important for the e-commerce. It worked together with
profiling tool to personalize content. It is very details and organize. The
zoom feature make the consumer choose product easier. Zalora has many top
brand in the website such as Adidas, Mango, ALDO and DKNY. The categories
focus on more to top brands and easier to consumer to purchase or search
branded apparel. It is divided into two part which are men and women on the
top of webpage.
|
It worked
with profiling tools to personalize content. Lazada websites regularly update
and develop all the their product at the first page of the websites. There
are many categories of product that they provided in the left hand side of
the websites.
|
The content
management worked with profiling tools to personalize the content. There are many categories of product that
they provided in the left hand side of the websites. The categories are
clearly for consumer to view it and search.
|
Payment
mechanism
|
Credit cards,
PayPal, CIMB clicks, Maybank2U, Cash On Delivery, Bank Transfer
|
Credit cards,
Cash On Delivery, Alliance Bank, AmBank, CIMB, Maybank, PayPal, helloPay
|
Boleto,
Credit cards, QIWI, Western Union, Debit Card, Web Money, Bank Transfer.
|
3.
The e-commerce that I would like to prefer is Zalora because the design and other perception make me more confident and trust to use it. Even though Zalora and Lazada is a similar type of e-commerce but still there is some difference between two of them. Their type of profiling and personalization just same with others but then their access and security is Zalora can log in by the Facebook account which is more easy for me to log in because everyone has Facebook account. In addition, zalora websites has more security compared than the others. For their search management and content management are so organized and nice for me, Zalora has provided more branded item at their categories such as Nike, Adidas, Dior and so on. It would help me to find that branded product immediately by looking at the categories that provided at the webpage. Some e-commerce did not provide the categories by branded but they provided through the type of item which is clothing, shoes and accessories. By Zalora I could click at the brand of the item than I choose what goods that I want to purchase. In Zalora it has so many variety of choices that also come from well-known boutique in Malaysia. So, I don’t have to go to the boutique, just purchase it through the Zalora. In Zalora, I can make payment by Cash On Delivery and bank payment besides the other common type of payment. So by Cash On Delivery I could pay it the items once it is arrived.
The e-commerce that I would like to prefer is Zalora because the design and other perception make me more confident and trust to use it. Even though Zalora and Lazada is a similar type of e-commerce but still there is some difference between two of them. Their type of profiling and personalization just same with others but then their access and security is Zalora can log in by the Facebook account which is more easy for me to log in because everyone has Facebook account. In addition, zalora websites has more security compared than the others. For their search management and content management are so organized and nice for me, Zalora has provided more branded item at their categories such as Nike, Adidas, Dior and so on. It would help me to find that branded product immediately by looking at the categories that provided at the webpage. Some e-commerce did not provide the categories by branded but they provided through the type of item which is clothing, shoes and accessories. By Zalora I could click at the brand of the item than I choose what goods that I want to purchase. In Zalora it has so many variety of choices that also come from well-known boutique in Malaysia. So, I don’t have to go to the boutique, just purchase it through the Zalora. In Zalora, I can make payment by Cash On Delivery and bank payment besides the other common type of payment. So by Cash On Delivery I could pay it the items once it is arrived.
4.
From this activity I have learnt something new which is I got more knowledge about what is e-commerce and what kind of e-commerce has in world wide. Then, I realized among the e-commerce there has difference type of them which is this business running out this kind of categories such as business to business (B2B), business to consumer (B2C) and also consumer to consumer (C2C). I got to know the difference content and search management in e-commerce that I choose for. Probably after this I could try one of the e-commerce to purchase something and get the own experience by trying it. So by doing this project activity I could get explore more in the websites
